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Written on January 14th, 2009 by Jon and filed in Jon
Tags: economy
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The UK audience figures for 2008 have now been released and show an increase of 1.1% – a total of 164.2 million, marking the highest summer admissions since 1969. But what will we see in 2009?
With a bumper year of cinematic delights including Quantum of Solace, Mamma Mia, and The Dark Knight now behind us, the figures for 2008 look pretty rosy for a leisure industry supposedly at the mercy of ever-increasing forms of home audio-visual entertainment. It seems clear that for many, the lure of the cinema is as strong as ever, evidenced by a post-’69 year on year increase in audience figures of 5.6%.
Even within the current economic climate these figures covering 40 years would suggest that the core group of big screen devotees will surely still attend. Further wet summers will swell the numbers and although 2009 may see little increase in audience figures, I don’t believe that they will fall that much either. Cinema advertising may see a decline, in line with other forms of media communication as belts are tightened, but escapist entertainment will become more important than ever.
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