Archive for August, 2009
Recent findings from Forrester Research shows has revealed that 70% of online adults over 55 use social networking and whilst being over 34 doesn’t lead to you being a silver surfer those over this age are now make up the majority of Facebook, Twitter and other social media users. (more…)
Written on Wednesday, August 26th, 2009 by Marcus and stored in Marcus
The anguish and horror on the faces of the small group of people assembled in front of Guernica at Museo Reina Sofia, Madrid, were almost a real-life mirror image of the 1937 Picasso mural. (more…)
Today’s buzz is that YouTube has decided to increase the amount of advertising revenue they are willing to share with those who put up videos that are heavily frequented. The site already shares advertising revenue with members of their partnership program and many have earned thousands of dollars as a result. (more…)
Written on Monday, August 24th, 2009 by David and stored in digital/online, marketing
Marketers have always had the understanding of defining target audiences as an underlying principle of effective delivery. This principle is important, as whilst marketing may work without understanding your audience it will be more wasteful and therefore more costly on the return it delivers. (more…)
Written on Monday, August 17th, 2009 by Steve and stored in Steve
A few years ago I stood on the corner of Parliament Square outside H.M. Treasury with 3 people in suits. I had put signs round each of their necks saying respectively, Lawyer, Accountant and Surveyor. I then invited willing members of the public to give me their perceptions about each of these professional people while the whole exercise was being filmed. (more…)
Written on Sunday, August 16th, 2009 by Marcus and stored in advertising
I was told a great story/analogy last night by a friend who works as an sound engineer at a radio station in Bristol. It came about following a disagreement on wit within press advertising which then migrated into humour in radio ads and whether the message gets lost at the expense of humour (or attempted humour)… (more…)
Written on Friday, August 14th, 2009 by Steve and stored in strategy
The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009.
Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public. (more…)
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