Comments on: Let technology increase your marketing success http://purplefrog.co.uk/2009/08/marketing/let-technology-increase-your-marketing-success/ Purple Frog is the advertising agency that creates change in the way people think. Wed, 14 Jul 2010 10:36:17 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: steve http://purplefrog.co.uk/2009/08/marketing/let-technology-increase-your-marketing-success/comment-page-1/#comment-38 steve Tue, 25 Aug 2009 09:22:53 +0000 http://purplefrog.co.uk/?p=712#comment-38 If audience and customer groups behaviour is well understood across the different touch points that a brand can have with them, the brand can avoid one of the major barriers to successful marketing in todays world - permission (or lack of it). People are only going to be receptive to your messages if they feel that they have let you in rather than being imposed on. The trick is how to create this type of willing engagement. If willing engagement is then supported by feelings of delight once a person interacts with your brand, you will have probably developed a loyal advocate - who will then share their good experience with others. So know your customers behaviour in different scenarios, create messages that make targets feel that they have let you in and support this with great customer experience. If audience and customer groups behaviour is well understood across the different touch points that a brand can have with them, the brand can avoid one of the major barriers to successful marketing in todays world – permission (or lack of it). People are only going to be receptive to your messages if they feel that they have let you in rather than being imposed on. The trick is how to create this type of willing engagement. If willing engagement is then supported by feelings of delight once a person interacts with your brand, you will have probably developed a loyal advocate – who will then share their good experience with others. So know your customers behaviour in different scenarios, create messages that make targets feel that they have let you in and support this with great customer experience.

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