Archive for October, 2009
Travis, Dizzee Rascal, Speech Debelle and many other artists are set to enjoy windfalls after a landmark deal between independent record labels and YouTube.
The PIAS Entertainment Group, which represents 200+ independent labels, has signed a global licensing and marketing deal with the online video giant which will result in artists and their record companies get a share of revenues from adverts shown alongside their works and as the deal covers both official audio and video releases as well as user-generated content there is a great potential for income from this source.
PIAS says it will also work with YouTube to try to drive up traffic to artist pages and develop partnerships with brands, through channel sponsorships amongst other ideas.
“Some of the world’s most iconic artists will now be able to engage with their existing fans and win new ones,” said YouTube video partnership director Patrick Walker.
The deal with independent labels comes just weeks after an agreement between Google-owned YouTube and Warner Music as revealed in an earlier blog.
Warner, home to hits by Madonna, Muse and Led Zeppelin, removed material from YouTube last December after a row over royalties. But the nine-month dispute was settled with a new revenue-sharing deal allowing Warner to sell advertising against its content on YouTube.
The PGA have just finished exhibiting at the 20th anniversary of Sportel Monaco the International Sports Convention for television and media and Purple Frog worked with them for the second year running to ensure that their stand was designed, built and ready for them on their arrival from US.
Sportel is a vital convention for global sports as this gives them access to the major television and media companies over one 4 day event allowing them to negotiate new and cement existing contracts.
This year is the 5th year Purple Frog have been involved in helping with marketing at this event having previously worked with the team from ESPN for 3 years and we will be back next year with them again.
To read more about Sportel and the other events they hold visit their web site here.
To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer. (more…)
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day. (more…)
The commercialisation of football has lead to the Ukraine v England match being shown on the internet rather than on TV as would normally be the case. All football associations are able to sell the rights of their home games to the highest bidder (in this instance it may have been the only bidder) and as the purchaser is looking to make a return they will broadcast it in a manner which they believe will maximise it for them.
The business model of Setanta was obviously flawed as they went into administration and this was partly because they used a high cost route to market, the internet on the other hand is low cost and as a result it is only going to be a short period of time before even more matches are broadcast this way, no doubt with advertising being embedded in the pop out window that viewers are watching – probably rotating much like that around the pitch perimeter.
Sky have already started to address this option with their Sky Player which allows subscribers to watch programmes including live football on their PC and this will in effect increase their advertising opportunities so you can expect to see an increase in the advertising associated with high profile matches and also more subliminal real time advertising rather than just in commercial breaks.
The red button on your TV currently acts as a virtual stream allowing viewers to watch different games on the same channel and also request replays and different camera angles, again these can be easily sponsored and no doubt this will happen over time, if not on Sky certainly on other non subscription channels.
So don’t despair the TV will soon be just the same as our computer, revenues will ensure games are streamed at the correct resolution to show on a 50″ plasma, choice of replays and delayed broadcasting allowing you to make the tea or order pints at the bar will ensure users buy into the technology and the footballers will increase their salaries, the value of the big clubs will rise, and we will all keep paying more and more. Or will we?
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