With more than 350 million hits on YouTube since its launch in 2001 the sexy Agent Provocateur advert starring Aussie pop star Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world by Go Viral.
The advert shows Kylie gyrating on a rodeo bull of red velvet in order to show that Agent Provocateur is ‘the most erotic lingerie in the world’. At the end of the advert she then challenges the men in the audience to stand up and be counted.
Her raunchy ride earned her top spot in a list of 10 best celebrity viral ads of the decade compiled by online content distributor GoViral.
Brazilian footballer Ronaldinho came second in the list in the Nike Crossbar Challenge.
The film shows him demonstrating his sublime footballing skills by hitting the crossbar no less than four times, without the ball touching the floor and this clip has been viewed in excess of 50 million times.
Third most popular was US President Barack Obama’s Yes We Can song, featuring Will.I.Am of the Black Eyed Peas, Scarlett Johansson and other stars, which was viewed 32 million times.
Last year, the Kylie viral secured the top spot in a poll from Digital Cinema Media (DCM), the market leader in UK cinema advertising, of the greatest cult cinema ads of all time.
The top 10 from GoViral:
Agent Provocateur – Kylie Minogue
Nike Crossbar Challenge – Ronaldinho
Yes We Can – Obama Song
Nike Car Jump – Kobe Bryant
T-Mobile Life’s for Sharing – Pink
”I’m ——- Matt Damon” – Sarah Silverman and Matt Damon
EA Games – Tiger Woods
Chanel No.5 – Nicole Kidman
Samsung – Ozzy Osbourne
Apple Mac – Ellen Feiss
Here’s that Kylie ad, one more time:
And if you are just a football fan at heart here is Ronaldinho:
One Response to “Kylie tops the charts again only this time it is viral.”
comment from: James written on November 10th, 2009 11:22 am
I have to say I am a little surprised at some on the list (including Kylie) as you could arguably say they aren’t viral campaigns. Many have benefited from the internet (and mainly You Tube) as a side-effect but very few of them were designed to be a true viral campaign but instead were simply TV ad campaigns and in the case of the Sarah Silverman one it was just an exceptionally funny sketch on a US talk show.
Admittedly all of the above got people talking but I am not sure that is enough to be classed as viral – after all any good campaign regardless of the medium gets people talking. I would be tempted to go out on a limb and say that for a campaign to be truly viral it has to deliberately figure internet propagation into its planning.
Oh and the footie one definitely gets a bit of cgi assistance when he takes the shots
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written on November 10th, 2009 11:22 am
I have to say I am a little surprised at some on the list (including Kylie) as you could arguably say they aren’t viral campaigns. Many have benefited from the internet (and mainly You Tube) as a side-effect but very few of them were designed to be a true viral campaign but instead were simply TV ad campaigns and in the case of the Sarah Silverman one it was just an exceptionally funny sketch on a US talk show.
Admittedly all of the above got people talking but I am not sure that is enough to be classed as viral – after all any good campaign regardless of the medium gets people talking. I would be tempted to go out on a limb and say that for a campaign to be truly viral it has to deliberately figure internet propagation into its planning.
Oh and the footie one definitely gets a bit of cgi assistance when he takes the shots