Comments on: Kylie tops the charts again only this time it is viral. http://purplefrog.co.uk/2009/11/advertising/kylie-tops-the-charts-again-only-this-time-it-is-viral/ Purple Frog is the advertising agency that creates change in the way people think. Wed, 14 Jul 2010 10:36:17 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: James http://purplefrog.co.uk/2009/11/advertising/kylie-tops-the-charts-again-only-this-time-it-is-viral/comment-page-1/#comment-319 James Tue, 10 Nov 2009 10:22:45 +0000 http://purplefrog.co.uk/?p=921#comment-319 I have to say I am a little surprised at some on the list (including Kylie) as you could arguably say they aren't viral campaigns. Many have benefited from the internet (and mainly You Tube) as a side-effect but very few of them were designed to be a true viral campaign but instead were simply TV ad campaigns and in the case of the Sarah Silverman one it was just an exceptionally funny sketch on a US talk show. Admittedly all of the above got people talking but I am not sure that is enough to be classed as viral - after all any good campaign regardless of the medium gets people talking. I would be tempted to go out on a limb and say that for a campaign to be truly viral it has to deliberately figure internet propagation into its planning. Oh and the footie one definitely gets a bit of cgi assistance when he takes the shots ;) I have to say I am a little surprised at some on the list (including Kylie) as you could arguably say they aren’t viral campaigns. Many have benefited from the internet (and mainly You Tube) as a side-effect but very few of them were designed to be a true viral campaign but instead were simply TV ad campaigns and in the case of the Sarah Silverman one it was just an exceptionally funny sketch on a US talk show.

Admittedly all of the above got people talking but I am not sure that is enough to be classed as viral – after all any good campaign regardless of the medium gets people talking. I would be tempted to go out on a limb and say that for a campaign to be truly viral it has to deliberately figure internet propagation into its planning.

Oh and the footie one definitely gets a bit of cgi assistance when he takes the shots ;)

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