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When you consider the energy saving using a dishwasher instead of washing up by hand is the same as boiling a kettle 7 times, and the difference in water saving is equivalent to 200 showers every year, you quickly realise that standing at the sink doing the dishes is a whole lot of wasted money down the drain.
And when you combine the superior cleaning results using a dishwasher compared to hand washing with the above cost saving message you arrive at a very strong Bosch and Finish partnership proposition for non-owners and non-users of automatic dishwashers.
In 2009 both the BBC One Show and Which? magazine reported that dishwashers can use far less water and energy than washing-up by hand. And now the newest independent research from Intertec shows that the savings can be more than just marginal. Purple Frog were asked to promote this conclusive new evidence across national press ads and advertorials and encourage readers to seek further information online. This campaign microsite was the destination URL for Greener-Cleaner-Cheaper which reinforced the cost saving and superior cleaning performance of dishwashers with Finish Quantum tabs. The online experience was enhanced further with competition incentives designed to expose greater numbers of visitors to the revealing new data.
Visitor levels measured by direct links from the press advertorials have exceeded expectations since launch with an average of 350 daily visitors of which 85% entered the competition giving the correct answer.
Click here to visit the ‘Money down the drain?’ microsite
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