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Purple Frog have been asked to act as judges and brand and marketing advisers for the G&D’s challenge.
The G&Ds challenge is part of the OxPrentice line of programming, which is new to Oxford Entrepreneurs in 2009.
Oxford Entrepreneurs was launched in February 2003, and is the largest student society at Oxford University and has now become the largest free business and entrepreneurship society in Europe with over 4,500 members. The network includes undergraduates, graduates, MBA students, active alumni, and external members.
Their mission is to encourage and support student entrepreneurship by providing inspiration, education, networking and the chance to learn the skills needed to succeed in business and start entrepreneurial ventures.
Purple Frog are really pleased to be involved with this challenge which will require the teams to come up with an idea for a new flavour for an ice cream to be sold at the G&Ds Cafes in the city. They will need to ensure that the flavour is marketable and desirable. They will be required to work within a budget of £200 for raw materials which they will need to research from local outlets and they will then be required to develop a marketing and sales plan to ensure they can sell the ice cream and their concept going forward. The 2 winning teams, those with the most robust plans will have their ice cream made buy G&D’s and the winners will be the team who make the most profit from their flavour after taking out marketing costs which in order to test the creativity of the teams will be limited to £100. Support in the judging and mentoring will come from G&D’s as the ice cream experts of Oxford and members of the marketing team from Nestles.
To read more on the challenge see the events page of the Oxford Entrepreneurs web site.
The event is to be held over one day from 9.00am- 5.30pm on Wednesday November 18 at Science Oxford, St Clements (see a map)
Next week we will let you know how the day went and which teams and flavours were the winners.
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written on November 12th, 2009 6:20 pm
Thanks for this David! We’ve actually got over 7,000 members and are now the world’s largest student run entrepreneurship society in the world!
The event is looking to be quite cool and coming together nicely. The guys from G&D’s are pretty excited and are keen to see themselves what kind of flavours the teams are going to come up with. I’ve heard suggestions for a Thai Green Curry flavour… not so sure about that!
In any case, we’re looking forward to working with you on this and can’t wait to see what comes of it!
All the best,
Hayato and the Oxford Entrepreneurs.