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	<title>Comments on: Even B2B marketers are using social media</title>
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	<description>Purple Frog is the advertising agency that creates change in the way people think.</description>
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		<title>By: Marcus</title>
		<link>http://purplefrog.co.uk/2009/11/marketing/1018/comment-page-1/#comment-410</link>
		<dc:creator>Marcus</dc:creator>
		<pubDate>Tue, 01 Dec 2009 15:32:15 +0000</pubDate>
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		<description>&quot;Our head of social media is our customer&quot; - McDonalds... this says it all for me.  

The consumer in this new world of chat and tweet really does have a huge influence on a businesses ROI, and it makes the question &quot;Should I get involved in social media?&quot; a no-brainer.</description>
		<content:encoded><![CDATA[<p>&#8220;Our head of social media is our customer&#8221; &#8211; McDonalds&#8230; this says it all for me.  </p>
<p>The consumer in this new world of chat and tweet really does have a huge influence on a businesses ROI, and it makes the question &#8220;Should I get involved in social media?&#8221; a no-brainer.</p>
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