Archive for November, 2009
Written on Tuesday, November 10th, 2009 by David and stored in events & exhibitions
Purple Frog have been asked to act as judges and brand and marketing advisers for the G&D’s challenge.
The G&Ds challenge is part of the OxPrentice line of programming, which is new to Oxford Entrepreneurs in 2009.
Oxford Entrepreneurs was launched in February 2003, and is the largest student society at Oxford University and has now become the largest free business and entrepreneurship society in Europe with over 4,500 members. The network includes undergraduates, graduates, MBA students, active alumni, and external members.
Their mission is to encourage and support student entrepreneurship by providing inspiration, education, networking and the chance to learn the skills needed to succeed in business and start entrepreneurial ventures.
Purple Frog are really pleased to be involved with this challenge which will require the teams to come up with an idea for a new flavour for an ice cream to be sold at the G&Ds Cafes in the city. They will need to ensure that the flavour is marketable and desirable. They will be required to work within a budget of £200 for raw materials which they will need to research from local outlets and they will then be required to develop a marketing and sales plan to ensure they can sell the ice cream and their concept going forward. The 2 winning teams, those with the most robust plans will have their ice cream made buy G&D’s and the winners will be the team who make the most profit from their flavour after taking out marketing costs which in order to test the creativity of the teams will be limited to £100. Support in the judging and mentoring will come from G&D’s as the ice cream experts of Oxford and members of the marketing team from Nestles.
To read more on the challenge see the events page of the Oxford Entrepreneurs web site.
The event is to be held over one day from 9.00am- 5.30pm on Wednesday November 18 at Science Oxford, St Clements (see a map)
Next week we will let you know how the day went and which teams and flavours were the winners.
With more than 350 million hits on YouTube since its launch in 2001 the sexy Agent Provocateur advert starring Aussie pop star Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world by Go Viral. (more…)
Written on Wednesday, November 4th, 2009 by David and stored in digital/online, web
The recent deal between Google and Twitter means that the search engine giant is now able to use Twitter data to provide more relevant searches for Google users. This means that search engine marketing strategies now have the potential to be tailored to specific demographics and target audiences.
In short, Google Social Search will enable anyone logged into Google Profile to find real time search results from others in their social networks, so far in Twitter and Friendfeed, which is now owned by Facebook. Although results from microblogs are in the public domain and therefore findable, Google Social Search will make relevant results about local issues more prominent. Events such as these usually do not make it into news sites because they are about small local issues. If plans go ahead to incorporate Facebook and Linkedin with social search capabilities, results from microblogging sites will be easier to find. This will improve and refine search results by increasing time-based relevancy, resulting in a more favourable experience for the user.
As far as search engine marketing goes, Google Social Search could be used to target a wider audience, but there is an underlying worry that this will generate more spam as far as the user is concerned and therefore backfire in marketing terms. As search engine marketing harnesses the potential to reach more people through optimisation using social networks, the end result could be a massive spam machine, which Google will ultimately have to filter out to retain prominence as the preferred search platform. Google is trying to provide the user with a more relevant search experience by using Google Profiles to refine results and produce the best SERPs possible.
All of these applications are still in Beta stage to discover how they can be made more user friendly and it is expected that these improvements will create a more refined feature for businesses. If a user is logged into their Google Profile and uses Social Search to find a local service, those trusted and recommended by their contacts should be promoted. At the same time there will undoubtedly be scope for business advertising in this arena, likely through Google’s Adwords platform. It is often said that the internet forms a global community to the detriment of local alliances, but using applications such as Google Social Search, it also has the potential to bring back local issues and support local businesses through easier internet searches for relevant information.
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