Archive for March, 2010
Written on Tuesday, March 30th, 2010 by Steve and stored in featured work
When a client moves on, it’s really gratifying that they come back to us when in their new role. Springboard will be the 3rd account that we have developed with this client so we must be getting something right. (more…)
iphone applications are one of the current must haves among many marketers and advertisers but just having an app is not the answer to ensuring that you get value for money just in the same way that just having an advert in a magazine will guarantee leads or sales. (more…)
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day. (more…)
Written on Friday, March 19th, 2010 by David and stored in digital/online, mobile
On the 23rd February I saw Jim Brooks give a Seminar at the Technology for Marketing and Advertising Exhibition at Earls court. Jim is an ex-creative director who has moved into mobile marketing consultancy and advises many large corporates on how they can cut through the noise of the mobile market place and in doing so look at how they can achieve success without alienating their customers and potential customers. (more…)
Hype, speculation, excitement… the wait is almost over for the start of the 2010 British Touring Car Championship with the first of this 10-race action-fest kicking off at Thruxton on 4th April. This year we have a special interest in arguably the most exciting form of motorsport, with the sponsorship of Honda Racing’s two cars by Yuasa. (more…)
Written on Thursday, March 11th, 2010 by James and stored in digital/online, web
We believe in the fine balance between serious thinking about business and brands and having some fun. Here is a taster of playtime. (more…)
Written on Wednesday, March 10th, 2010 by David and stored in marketing
As the oldest version of direct marketing many commentators have predicted the death of direct mail as more instant methods of communication become fashionable. This is however an over generalised statement because as with all things often seen as dying there are opportunities available for the canny and focused company. (more…)
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