Archive for May, 2010
Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media. (more…)
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
Written on Wednesday, May 12th, 2010 by James and stored in Uncategorized
History in the making occurred today when David and Nick built their new cabinet. They were able to set their differences aside and both agreed that the larger drawer should go at the bottom. (more…)
Written on Tuesday, May 11th, 2010 by David and stored in marketing
Digital printing has been around for over a decade now and its usefulness as a marketing tool has developed every year since its inception. Originally whilst it had the advantages of variability and personalisation it was normally of poor quality and very expensive. All this has now changed, though it is still not cheap as by its very nature it is designed for smaller runs but quality issues are a thing of the past and the range of substrates that can be printed on is infinitely variable. Digital printing is now an integral part of the production process and has by its development allowed creativity to be expanded across campaigns from direct mail, point of sale and as a result of the development of flat bed technology hoardings and building wraps. (more…)
We get a lot of questions from charities about how much value good event marketing can add.
The answer is easy. If the event is well thought through and if the marketing, regardless of how small the budget, is well targeted and created, the benefits can be substantial. (more…)
Written on Friday, May 7th, 2010 by David and stored in David
Yet again the summer is nearly upon us and it will soon be time for the Haddenham Real Ale Festival, which this year will be even bigger and better than before. Each year this festival has grown and each year we keep increasing the amount of beer and other drinks on offer in order to try and stop running out but as yet we have failed in this endeavour, although last year we were able to draft in some emergency supplies so we had beer until the last band had finished. (more…)
Written on Friday, May 7th, 2010 by David and stored in advertising
A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.
A spokeswoman (as reported in MarketingWeek) for the Institute of Fundraising, says the new rules could help charities “educate the public further about the charity’s work”, but charity marketers need to be careful they do not “denigrate” other charities’ work.
The recession is continuing to hit charitable donations. The latest Charity Commission study available from September 2009 found that 56% of charities have been affected by the recession, up from 52% at the start of 2009 and there is every likelihood that this will have continued into 2010 when the figures are available.
It is important that charities use the new rules sensibly although the one area we may find them highlighting is the “unfair” advantage the BBC’s charities gain by having a continuous stream of free advertisng and promotion available to them, if air time and production was given free to some of our smaller to medium sized charities they may well be able to raise a enough money to survive 3 or 4 years in one campaign, but unfortunately this will not happen, but if one of the larger charities was to compare costs of advertising to raise money with say Sport Relief then the public might be a little more sympathetic to their cause.
No doubt many of the larger charities will use this to their benefit and hopefully as a result benefits will filter through to local and smaller charities although if you are one of these do not rely on it but develop a clear strategy to increase your profile and even piggy back where possible on national events to help you raise money.
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