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	<title>Purple Frog &#187; James</title>
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	<link>http://purplefrog.co.uk</link>
	<description>Purple Frog is the advertising agency that creates change in the way people think.</description>
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		<title>Google vs The World. And the winner is&#8230;</title>
		<link>http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/</link>
		<comments>http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 16:49:02 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=1619</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2010/06/google.jpg" alt="google" title="google" width="460" height="167" class="alignnone size-full wp-image-1621" />

Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dave and Nick build new cabinet</title>
		<link>http://purplefrog.co.uk/2010/05/uncategorized/dave-and-nick-build-new-cabinet/</link>
		<comments>http://purplefrog.co.uk/2010/05/uncategorized/dave-and-nick-build-new-cabinet/#comments</comments>
		<pubDate>Wed, 12 May 2010 13:40:00 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=1545</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2010/05/david-and-nick.jpg" alt="david-and-nick" title="david-and-nick" width="460" height="300" class="alignnone size-full wp-image-1546" />

History in the making occurred today when David and Nick built their new cabinet. They were able to set their differences aside and both agreed that the larger drawer should go at the bottom.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The other side of the lilypad</title>
		<link>http://purplefrog.co.uk/2010/03/digital-online/the-other-side-of-the-lilypad/</link>
		<comments>http://purplefrog.co.uk/2010/03/digital-online/the-other-side-of-the-lilypad/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 13:42:12 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=294</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2009/01/purple-frog-world.jpg" alt="purple-frog-world" title="purple-frog-world" width="460" height="167" class="alignnone size-full wp-image-663" />

We believe in the fine balance between serious thinking about business and brands and having some fun. Here is a taster of playtime...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Form Follows Function (by a long way)</title>
		<link>http://purplefrog.co.uk/2010/02/digital-online/form-follows-function-by-a-long-way/</link>
		<comments>http://purplefrog.co.uk/2010/02/digital-online/form-follows-function-by-a-long-way/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:09:16 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[firefox]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=1256</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2010/02/personas.jpg" alt="personas" title="personas" width="460" height="167" class="alignnone size-full wp-image-1259" />

Today I downloaded the latest version of Firefox on my Mac, spurred on by some security concerns. Everything installed nicely and at the end of the process I was taken to Firefox's home page where I was instantly dazzled by a new feature - personas.]]></description>
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		<title>In the pink</title>
		<link>http://purplefrog.co.uk/2010/02/marketing/in-the-pink/</link>
		<comments>http://purplefrog.co.uk/2010/02/marketing/in-the-pink/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 10:31:18 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[online exclusives]]></category>
		<category><![CDATA[pink]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=1138</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2010/02/Fiat-500.jpg" alt="Fiat-500" title="Fiat-500" width="460" height="167" class="alignnone size-full wp-image-1141" />

You can now buy the snazzy new Fiat 500 in pink. But here is the interesting part. It's an online exclusive. You can't see it in any showroom and can only buy it online. But it is pink and even I have to admit it looks pretty striking.

For Fiat to make this move suggests they have complete confidence in the buying habits and motivations of a sizeable chunk of the population. This practically redefines the term "pink pound" (which historically has meant something entirely different).]]></description>
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		<slash:comments>4</slash:comments>
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