Author Archive
Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing. (more…)
Written on Thursday, July 1st, 2010 by Steve and stored in advertising, marketing
Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010). (more…)
Written on Tuesday, June 29th, 2010 by Steve and stored in branding
Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates. (more…)
We get a lot of questions from charities about how much value good event marketing can add.
The answer is easy. If the event is well thought through and if the marketing, regardless of how small the budget, is well targeted and created, the benefits can be substantial. (more…)
Written on Wednesday, April 7th, 2010 by Steve and stored in Steve
Do agencies go to pieces when Account Directors go on a business trip? (more…)
Written on Wednesday, April 7th, 2010 by Steve and stored in advertising, branding
The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.
Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns. (more…)
Written on Tuesday, March 30th, 2010 by Steve and stored in featured work
When a client moves on, it’s really gratifying that they come back to us when in their new role. Springboard will be the 3rd account that we have developed with this client so we must be getting something right. (more…)
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