http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Wed, 08 Sep 2010 14:57:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/ http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/#comments Thu, 15 Jul 2010 16:18:53 +0000 Steve http://purplefrog.co.uk/?p=1649 Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.]]> http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/feed/ 0 http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/ http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/#comments Thu, 01 Jul 2010 10:39:11 +0000 Steve http://purplefrog.co.uk/?p=1645 Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign - 25 June 2010).]]> http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/feed/ 1 http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/ http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/#comments Tue, 29 Jun 2010 14:28:33 +0000 Steve http://purplefrog.co.uk/?p=1640 Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.]]> http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/feed/ 0 http://purplefrog.co.uk/2010/05/featured-work/charity-events-can-make-money/ http://purplefrog.co.uk/2010/05/featured-work/charity-events-can-make-money/#comments Mon, 10 May 2010 11:24:56 +0000 Steve http://purplefrog.co.uk/?p=1603 We get a lot of questions from charities about how much value good event marketing can add. The answer is easy. If the event is well thought through and if the marketing, regardless of how small the budget, is well targeted and created, the benefits can be substantial.]]> http://purplefrog.co.uk/2010/05/featured-work/charity-events-can-make-money/feed/ 0 http://purplefrog.co.uk/2010/04/steve/but-seriously-folks/ http://purplefrog.co.uk/2010/04/steve/but-seriously-folks/#comments Wed, 07 Apr 2010 11:25:55 +0000 Steve http://purplefrog.co.uk/?p=808 Do agencies go to pieces when Account Directors go on a business trip?]]> http://purplefrog.co.uk/2010/04/steve/but-seriously-folks/feed/ 0