advertising
Written on Monday, February 1st, 2010 by David and stored in advertising
A recent article in the 30th January Issue of the New Scientist (pp 40-43) looked into the reasons people laugh. It concluded that people find different types of jokes funny, and, in particular, men and women seem to process jokes differently. In fact, women take “significantly longer” to decide whether something is funny or not. (more…)
Written on Friday, December 11th, 2009 by David and stored in advertising, marketing
It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money blindly or at best with limited knowledge often spending money on advertising in a particular publication just because their competitors do without knowing if it actually generates any leads or income. (more…)
When you consider the energy saving using a dishwasher instead of washing up by hand is the same as boiling a kettle 7 times, and the difference in water saving is equivalent to 200 showers every year, you quickly realise that standing at the sink doing the dishes is a whole lot of wasted money down the drain. (more…)
Energy saving, the Rhubarb and Custard way
Penetration of dishwashers in the UK market is at about 36% vs. the European average of 41%. By joining the UK’s number one dishwasher detergent brand – Finish, with the UK leader in dishwasher sales – Bosch, is an initiative that will work towards step-changing the pace of dishwasher penetration in the UK from +1% per year to >+2% per year. (more…)
With more than 350 million hits on YouTube since its launch in 2001 the sexy Agent Provocateur advert starring Aussie pop star Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world by Go Viral. (more…)
« Previous Entries
|
