advertising
Written on Thursday, July 1st, 2010 by Steve and stored in advertising, marketing
Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010). (more…)
Written on Friday, May 7th, 2010 by David and stored in advertising
A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.
A spokeswoman (as reported in MarketingWeek) for the Institute of Fundraising, says the new rules could help charities “educate the public further about the charity’s work”, but charity marketers need to be careful they do not “denigrate” other charities’ work.
The recession is continuing to hit charitable donations. The latest Charity Commission study available from September 2009 found that 56% of charities have been affected by the recession, up from 52% at the start of 2009 and there is every likelihood that this will have continued into 2010 when the figures are available.
It is important that charities use the new rules sensibly although the one area we may find them highlighting is the “unfair” advantage the BBC’s charities gain by having a continuous stream of free advertisng and promotion available to them, if air time and production was given free to some of our smaller to medium sized charities they may well be able to raise a enough money to survive 3 or 4 years in one campaign, but unfortunately this will not happen, but if one of the larger charities was to compare costs of advertising to raise money with say Sport Relief then the public might be a little more sympathetic to their cause.
No doubt many of the larger charities will use this to their benefit and hopefully as a result benefits will filter through to local and smaller charities although if you are one of these do not rely on it but develop a clear strategy to increase your profile and even piggy back where possible on national events to help you raise money.
Written on Friday, April 16th, 2010 by David and stored in advertising, mobile
Hot on the heals of the iPad we now have iAds which have been developed in conjunction with Apple’s new iPhone 4.0 operating system. “What is an iAd?” I hear you cry! (more…)
Written on Wednesday, April 7th, 2010 by Steve and stored in advertising, branding
The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.
Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns. (more…)
Hype, speculation, excitement… the wait is almost over for the start of the 2010 British Touring Car Championship with the first of this 10-race action-fest kicking off at Thruxton on 4th April. This year we have a special interest in arguably the most exciting form of motorsport, with the sponsorship of Honda Racing’s two cars by Yuasa. (more…)
Written on Monday, February 1st, 2010 by David and stored in advertising
A recent article in the 30th January Issue of the New Scientist (pp 40-43) looked into the reasons people laugh. It concluded that people find different types of jokes funny, and, in particular, men and women seem to process jokes differently. In fact, women take “significantly longer” to decide whether something is funny or not. (more…)
Written on Friday, December 11th, 2009 by David and stored in advertising, marketing
It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money blindly or at best with limited knowledge often spending money on advertising in a particular publication just because their competitors do without knowing if it actually generates any leads or income. (more…)
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