http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/ http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/#comments Thu, 01 Jul 2010 10:39:11 +0000 Steve http://purplefrog.co.uk/?p=1645 Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign - 25 June 2010).]]> http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/feed/ 1 http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/ http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/#comments Fri, 07 May 2010 14:12:17 +0000 David http://purplefrog.co.uk/?p=1466 A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.]]> http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/feed/ 0 http://purplefrog.co.uk/2010/04/advertising/iads-the-latest-apple-launch/ http://purplefrog.co.uk/2010/04/advertising/iads-the-latest-apple-launch/#comments Fri, 16 Apr 2010 17:14:22 +0000 David http://purplefrog.co.uk/?p=1465 Hot on the heals of the iPad we now have iAds which have been developed in conjunction with Apple's new iPhone 4.0 operating system. "What is an iAd?" I hear you cry! ]]> http://purplefrog.co.uk/2010/04/advertising/iads-the-latest-apple-launch/feed/ 0 http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/ http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/#comments Wed, 07 Apr 2010 10:41:21 +0000 Steve http://purplefrog.co.uk/?p=1474 The Purple Frog team is thrilled to have won all Siemens' white goods portfolio creative and campaign development. Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns. ]]> http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/feed/ 0 http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/ http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/#comments Thu, 18 Mar 2010 16:37:04 +0000 Marcus http://purplefrog.co.uk/?p=1271 Hype, speculation, excitement… the wait is almost over for the start of the 2010 British Touring Car Championship with the first of this 10-race action-fest kicking off at Thruxton on 4th April. This year we have a special interest in arguably the most exciting form of motorsport, with the sponsorship of Honda Racing’s two cars by Yuasa.]]> http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/feed/ 1