branding
Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.
Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on. (more…)
Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing. (more…)
Written on Tuesday, June 29th, 2010 by Steve and stored in branding
Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates. (more…)
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
Written on Wednesday, April 7th, 2010 by Steve and stored in advertising, branding
The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.
Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns. (more…)
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day. (more…)
I’m back! Away within a client business, snow and Christmas (was it really 8 weeks ago) have kept me out of Purple Frog during daylight hours for much of the last 4 months.
In that time I’ve obviously become comfortable with the pace of activity, peace and quiet in my temporary working environment because the vibrancy, speed of thought and action and sheer desire to do more that is the Purple Frog way, has been something of a shock to my returning system.
It’s not that my ‘home’ for the last 4 months has been slow or dull. Far from it. It’s just that the complexities of inter-dependent teams, workstreams, logs, programme meetings, ‘brown paper’ meetings and meetings about meetings all seem to conspire against any dynamic forward motion. Sure things get done. In some cases there have even been real ‘outcomes’ but everything runs at a pace that erodes the ability for keen minds to resolve, create, plan and deliver in a diligent, inspiring and efficient way – barriers are built not removed.
Now I’ve worked within corporate client businesses before – sometimes for 12 months or more – so I should have got used to this modus operandi. The trouble is, when you work in an agency like Purple Frog, it’s easy to be hood winked into believing that our working environment is the norm.
Some businesses have tried to address the inevitable inertia that gets created within cultural and operational systems that are essentially bureaucratic. Meetings without chairs, brainstorm/blue sky sessions etc. Others create brand values designed to motivate lean thinking and action but the real answer is to create environments where the people that want to speak up, move forward, create and inspire – even if this means rubbing the status quo up the wrong way – can flourish rather than becoming suppressed.
Somebody said to me recently that the trick in meetings is to avoid asking questions that require debate and answers. Better to keep quiet, let the agenda run its course and then everyone can leave on time and go about their business. This is the priority over defining purposeful direction and action or resolving issues.
As my Dad (who was a world beating business maverick) once said, “This is no way to run a railroad”.
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