http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/ http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/#comments Thu, 15 Jul 2010 16:18:53 +0000 Steve http://purplefrog.co.uk/?p=1649 Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.]]> http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/feed/ 0 http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/ http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/#comments Tue, 29 Jun 2010 14:28:33 +0000 Steve http://purplefrog.co.uk/?p=1640 Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.]]> http://purplefrog.co.uk/2010/06/branding/paint-your-band-wagon-green/feed/ 0 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0 http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/ http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/#comments Wed, 07 Apr 2010 10:41:21 +0000 Steve http://purplefrog.co.uk/?p=1474 The Purple Frog team is thrilled to have won all Siemens' white goods portfolio creative and campaign development. Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns. ]]> http://purplefrog.co.uk/2010/04/branding/healthy-competition-in-purple-frog/feed/ 0 http://purplefrog.co.uk/2010/03/branding/eye/ http://purplefrog.co.uk/2010/03/branding/eye/#comments Sat, 20 Mar 2010 09:04:33 +0000 Steve http://purplefrog.co.uk/?p=861 http://purplefrog.co.uk/2010/03/branding/eye/feed/ 0