http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/ http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/#comments Thu, 15 Jul 2010 16:18:53 +0000 Steve http://purplefrog.co.uk/?p=1649 Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.]]> http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/feed/ 0 http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/ http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/#comments Fri, 11 Jun 2010 16:49:02 +0000 James http://purplefrog.co.uk/?p=1619 Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.]]> http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/feed/ 0 http://purplefrog.co.uk/2010/06/digital-online/mobile-retail-sales-to-double-by-2013/ http://purplefrog.co.uk/2010/06/digital-online/mobile-retail-sales-to-double-by-2013/#comments Thu, 10 Jun 2010 10:05:15 +0000 David http://purplefrog.co.uk/?p=1610 M-commerce as mobile retail is now dubbed is set to more than double by 2013, according to a recent report by Ovum and Verdict Research. Sales via mobile phones are currently very small (£122.9million in 2009 or 0.6% of total online sales) so doubling them is not that huge a leap, but as when e-commerce first started once the initial hurdles of adoption are overcome growth is likely to be exponential.]]> http://purplefrog.co.uk/2010/06/digital-online/mobile-retail-sales-to-double-by-2013/feed/ 0 http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/ http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/#comments Mon, 17 May 2010 09:34:10 +0000 David http://purplefrog.co.uk/?p=1589 Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.]]> http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/feed/ 0 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0