digital/online
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day. (more…)
Written on Friday, March 19th, 2010 by David and stored in digital/online, mobile
On the 23rd February I saw Jim Brooks give a Seminar at the Technology for Marketing and Advertising Exhibition at Earls court. Jim is an ex-creative director who has moved into mobile marketing consultancy and advises many large corporates on how they can cut through the noise of the mobile market place and in doing so look at how they can achieve success without alienating their customers and potential customers. (more…)
Written on Thursday, March 11th, 2010 by James and stored in digital/online, web
We believe in the fine balance between serious thinking about business and brands and having some fun. Here is a taster of playtime. (more…)
Written on Thursday, February 18th, 2010 by James and stored in digital/online, web
Today I downloaded the latest version of Firefox on my Mac, spurred on by some security concerns. Everything installed nicely and at the end of the process I was taken to Firefox’s home page where I was instantly dazzled by a new feature – personas. (more…)
We all like a bit of cheese, don’t we?. From the late night foray into the dark kitchen, stepping over the dog to the fridge to sneak a nibble of Cheddar’s finest yellow stuff, to the appallingly cheap yet annoyingly watchable weekly TV game shows that demonstrate how proud we all are of making fools of ourselves in front of millions. (more…)
Written on Monday, February 8th, 2010 by David and stored in digital/online, web
Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones. (more…)
Written on Thursday, February 4th, 2010 by James and stored in digital/online, marketing
Nowadays its common for retailers and manufacturers to offer internet exclusives. As I discovered to my frustration (and extra expense) at Christmas. My other half wanted a digital camera. Her only criteria was that it should be pink. (more…)
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