digital/online
Written on Monday, February 8th, 2010 by David and stored in digital/online, web
Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones. (more…)
Written on Thursday, February 4th, 2010 by James and stored in digital/online, marketing
Nowadays its common for retailers and manufacturers to offer internet exclusives. As I discovered to my frustration (and extra expense) at Christmas. My other half wanted a digital camera. Her only criteria was that it should be pink. (more…)
Written on Tuesday, January 19th, 2010 by James and stored in digital/online, web
Flock is a new web browser based on Mozilla (the same as Firefox) that allows you to keep track of all your social networking from one location. It’s an interesting solution but is it one that people are actually asking for? (more…)
Written on Wednesday, January 6th, 2010 by David and stored in digital/online, marketing
Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30 million unique viewers and with YouTube being the second most popular search engine behind Google this figure will only continue to grow. These figures only touch part of the market place as the growth of smart phones has meant that videos are now available on the move and with Apple selling over 17 million iphones and ipods in 2009 there is a huge audience waiting to be tapped into. (more…)
Written on Sunday, December 6th, 2009 by David and stored in digital/online, web
Bing although still relatively new is gaining market share from Google (searches for October were up 7%) and as a result it is important to understand the changes needed to an SEO strategy to ensure you are well placed on this search engine as well.
Bing has different algorithms from Google but even so they both still look for good content which is in context and relevant links so it is not so much that they search differently but that they display their results differently which is the important difference. (more…)
Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing
For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)
When you consider the energy saving using a dishwasher instead of washing up by hand is the same as boiling a kettle 7 times, and the difference in water saving is equivalent to 200 showers every year, you quickly realise that standing at the sink doing the dishes is a whole lot of wasted money down the drain. (more…)
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