events & exhibitions
We get a lot of questions from charities about how much value good event marketing can add.
The answer is easy. If the event is well thought through and if the marketing, regardless of how small the budget, is well targeted and created, the benefits can be substantial. (more…)
Hype, speculation, excitement… the wait is almost over for the start of the 2010 British Touring Car Championship with the first of this 10-race action-fest kicking off at Thruxton on 4th April. This year we have a special interest in arguably the most exciting form of motorsport, with the sponsorship of Honda Racing’s two cars by Yuasa. (more…)
Written on Monday, November 23rd, 2009 by David and stored in events & exhibitions
Our day at the Oxprentice event on the 18th November see earlier blog was a great success as along with me and Steve Cook from Purple Frog we also had 3 members of the G&D team Marcus, Tom and Juri and Irene Donaldson from Nestle as mentors and judges for the day. We had 5 teams all researching and preparing flavours and putting together marketing plans which we were able to advise them on during the day. (more…)
Written on Sunday, November 15th, 2009 by David and stored in events & exhibitions
The third annual Oldie Travel Awards were held on the 19th November at the East India Club. These were sponsored by Tresco Island a Purple Frog Client and the results were announced by The Oldie travel editor Rosie Boycott who also gave an overview of the Island and how much she loved it when she stayed there recently. (more…)
Written on Tuesday, November 10th, 2009 by David and stored in events & exhibitions
Purple Frog have been asked to act as judges and brand and marketing advisers for the G&D’s challenge.
The G&Ds challenge is part of the OxPrentice line of programming, which is new to Oxford Entrepreneurs in 2009.
Oxford Entrepreneurs was launched in February 2003, and is the largest student society at Oxford University and has now become the largest free business and entrepreneurship society in Europe with over 4,500 members. The network includes undergraduates, graduates, MBA students, active alumni, and external members.
Their mission is to encourage and support student entrepreneurship by providing inspiration, education, networking and the chance to learn the skills needed to succeed in business and start entrepreneurial ventures.
Purple Frog are really pleased to be involved with this challenge which will require the teams to come up with an idea for a new flavour for an ice cream to be sold at the G&Ds Cafes in the city. They will need to ensure that the flavour is marketable and desirable. They will be required to work within a budget of £200 for raw materials which they will need to research from local outlets and they will then be required to develop a marketing and sales plan to ensure they can sell the ice cream and their concept going forward. The 2 winning teams, those with the most robust plans will have their ice cream made buy G&D’s and the winners will be the team who make the most profit from their flavour after taking out marketing costs which in order to test the creativity of the teams will be limited to £100. Support in the judging and mentoring will come from G&D’s as the ice cream experts of Oxford and members of the marketing team from Nestles.
To read more on the challenge see the events page of the Oxford Entrepreneurs web site.
The event is to be held over one day from 9.00am- 5.30pm on Wednesday November 18 at Science Oxford, St Clements (see a map)
Next week we will let you know how the day went and which teams and flavours were the winners.
The PGA have just finished exhibiting at the 20th anniversary of Sportel Monaco the International Sports Convention for television and media and Purple Frog worked with them for the second year running to ensure that their stand was designed, built and ready for them on their arrival from US.
Sportel is a vital convention for global sports as this gives them access to the major television and media companies over one 4 day event allowing them to negotiate new and cement existing contracts.
This year is the 5th year Purple Frog have been involved in helping with marketing at this event having previously worked with the team from ESPN for 3 years and we will be back next year with them again.
To read more about Sportel and the other events they hold visit their web site here.
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