marketing
Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing. (more…)
Written on Thursday, July 1st, 2010 by Steve and stored in advertising, marketing
Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010). (more…)
Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media. (more…)
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
Written on Tuesday, May 11th, 2010 by David and stored in marketing
Digital printing has been around for over a decade now and its usefulness as a marketing tool has developed every year since its inception. Originally whilst it had the advantages of variability and personalisation it was normally of poor quality and very expensive. All this has now changed, though it is still not cheap as by its very nature it is designed for smaller runs but quality issues are a thing of the past and the range of substrates that can be printed on is infinitely variable. Digital printing is now an integral part of the production process and has by its development allowed creativity to be expanded across campaigns from direct mail, point of sale and as a result of the development of flat bed technology hoardings and building wraps. (more…)
iphone applications are one of the current must haves among many marketers and advertisers but just having an app is not the answer to ensuring that you get value for money just in the same way that just having an advert in a magazine will guarantee leads or sales. (more…)
Written on Wednesday, March 10th, 2010 by David and stored in marketing
As the oldest version of direct marketing many commentators have predicted the death of direct mail as more instant methods of communication become fashionable. This is however an over generalised statement because as with all things often seen as dying there are opportunities available for the canny and focused company. (more…)
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