http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Wed, 08 Sep 2010 14:57:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/marketing/leveraging-personal-networks/ http://purplefrog.co.uk/2010/07/marketing/leveraging-personal-networks/#comments Tue, 27 Jul 2010 07:58:19 +0000 David http://purplefrog.co.uk/?p=1658 Marketing using social networks is the current hot topic at the moment and I have written quite a few blogs on the subject as well as presented to various audiences about how to use these within B2B and B2C marketing. This subject will continue to tax and engage the majority of marketing departments over many months to come and I have no doubt that I shall write further on the subject as it's reach continues to grow, but there is also another area that we need to consider in this regard namely Personal Networks]]> http://purplefrog.co.uk/2010/07/marketing/leveraging-personal-networks/feed/ 0 http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/ http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/#comments Thu, 15 Jul 2010 16:18:53 +0000 Steve http://purplefrog.co.uk/?p=1649 Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.]]> http://purplefrog.co.uk/2010/07/branding/welcome-to-the-post-digital-age/feed/ 0 http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/ http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/#comments Thu, 01 Jul 2010 10:39:11 +0000 Steve http://purplefrog.co.uk/?p=1645 Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign - 25 June 2010).]]> http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/feed/ 1 http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/ http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/#comments Mon, 17 May 2010 09:34:10 +0000 David http://purplefrog.co.uk/?p=1589 Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.]]> http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/feed/ 0 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0