mobile
Written on Thursday, June 10th, 2010 by David and stored in digital/online, mobile, web
M-commerce as mobile retail is now dubbed is set to more than double by 2013, according to a recent report by Ovum and Verdict Research.
Sales via mobile phones are currently small (£122.9million in 2009 or 0.6% of total online sales) so doubling them is not that huge a leap, but as when e-commerce first started once the initial hurdles of adoption are overcome growth is likely to be exponential. (more…)
Written on Friday, April 16th, 2010 by David and stored in advertising, mobile
Hot on the heals of the iPad we now have iAds which have been developed in conjunction with Apple’s new iPhone 4.0 operating system. “What is an iAd?” I hear you cry! (more…)
iphone applications are one of the current must haves among many marketers and advertisers but just having an app is not the answer to ensuring that you get value for money just in the same way that just having an advert in a magazine will guarantee leads or sales. (more…)
Written on Friday, March 19th, 2010 by David and stored in digital/online, mobile
On the 23rd February I saw Jim Brooks give a Seminar at the Technology for Marketing and Advertising Exhibition at Earls court. Jim is an ex-creative director who has moved into mobile marketing consultancy and advises many large corporates on how they can cut through the noise of the mobile market place and in doing so look at how they can achieve success without alienating their customers and potential customers. (more…)
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