strategy
I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)
Written on Wednesday, September 2nd, 2009 by Steve and stored in marketing, strategy
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. (more…)
Written on Friday, August 14th, 2009 by Steve and stored in strategy
The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009.
Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public. (more…)
Written on Wednesday, July 29th, 2009 by Steve and stored in strategy
I’m commenting on a great debate at the moment – ‘Making it up as you go along – is there any other way’. The central premise is that if a business waits for THE PLAN to be formulated it will die. (more…)
Written on Monday, December 29th, 2008 by David and stored in strategy
We believe that everything is routed in a big idea, that success can be achieved by following a big idea, by remaining focused and letting the big idea inform and manage your decisions. Without a big idea you will remain confused (more…)
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