strategy
Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.
Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on. (more…)
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)
Written on Wednesday, September 2nd, 2009 by Steve and stored in branding, marketing, strategy
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. (more…)
Written on Friday, August 14th, 2009 by Steve and stored in strategy
The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009.
Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public. (more…)
Written on Wednesday, July 29th, 2009 by Steve and stored in strategy
I’m commenting on a great debate at the moment – ‘Making it up as you go along – is there any other way’. The central premise is that if a business waits for THE PLAN to be formulated it will die. (more…)
Written on Monday, December 29th, 2008 by David and stored in strategy
We believe that everything is routed in a big idea, that success can be achieved by following a big idea, by remaining focused and letting the big idea inform and manage your decisions. Without a big idea you will remain confused (more…)
|
