http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0 http://purplefrog.co.uk/2009/11/marketing/1018/ http://purplefrog.co.uk/2009/11/marketing/1018/#comments Thu, 26 Nov 2009 18:36:44 +0000 David http://purplefrog.co.uk/?p=1018 I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. Social media marketing will become increasingly important to business-to-business (B2B) marketing in 2010, according to a new magazine poll.]]> http://purplefrog.co.uk/2009/11/marketing/1018/feed/ 1 http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/ http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/#comments Wed, 02 Sep 2009 15:37:06 +0000 Steve http://purplefrog.co.uk/?p=778 Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s equally easy to conclude that organisations are not providing enough benefits to be attractive, but the simple truth is that if people want to be a member enough, they will pay for it. The question is not ‘are we offering enough benefit?’ but ‘are we offering the right kind of benefit?’ ]]> http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/feed/ 1 http://purplefrog.co.uk/2009/08/strategy/the-science-of-creativity/ http://purplefrog.co.uk/2009/08/strategy/the-science-of-creativity/#comments Fri, 14 Aug 2009 13:32:30 +0000 Steve http://purplefrog.co.uk/?p=665 The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009. Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public.]]> http://purplefrog.co.uk/2009/08/strategy/the-science-of-creativity/feed/ 2 http://purplefrog.co.uk/2009/07/strategy/making-it-up/ http://purplefrog.co.uk/2009/07/strategy/making-it-up/#comments Wed, 29 Jul 2009 07:23:21 +0000 Steve http://purplefrog.co.uk/?p=200 I’m commenting on a great debate at the moment – ‘Making it up as you go along – is there any other way’. The central premise is that if a business waits for THE PLAN to be formulated it will die...]]> http://purplefrog.co.uk/2009/07/strategy/making-it-up/feed/ 0