http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/ http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/#comments Thu, 01 Jul 2010 10:39:11 +0000 Steve http://purplefrog.co.uk/?p=1645 Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign - 25 June 2010).]]> http://purplefrog.co.uk/2010/07/marketing/the-link-between-creativity-and-effectiveness/feed/ 1 http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/ http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/#comments Fri, 07 May 2010 14:12:17 +0000 David http://purplefrog.co.uk/?p=1466 A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.]]> http://purplefrog.co.uk/2010/05/advertising/rule-changes-for-charity-advertising/feed/ 0 http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/ http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/#comments Fri, 23 Apr 2010 14:09:35 +0000 David http://purplefrog.co.uk/?p=1511 Utalkmarketing on one of their recent Newsletters has posed this question. It is an interesting subject as most commentary refers to ecommerce and how you can engage consumers and businesses to buy from you online. If you do not directly sell online however what should you be doing to improve your brands presence? The following tips are some of the areas you should most concern yourself with if you are currently pondering this question for your business or brand.]]> http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/feed/ 0 http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/ http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/#comments Thu, 18 Mar 2010 16:37:04 +0000 Marcus http://purplefrog.co.uk/?p=1271 Hype, speculation, excitement… the wait is almost over for the start of the 2010 British Touring Car Championship with the first of this 10-race action-fest kicking off at Thruxton on 4th April. This year we have a special interest in arguably the most exciting form of motorsport, with the sponsorship of Honda Racing’s two cars by Yuasa.]]> http://purplefrog.co.uk/2010/03/advertising/honda-racing-powered-by-yuasa/feed/ 1 http://purplefrog.co.uk/2009/12/marketing/measuring-the-success-of-advertising/ http://purplefrog.co.uk/2009/12/marketing/measuring-the-success-of-advertising/#comments Fri, 11 Dec 2009 15:21:58 +0000 David http://purplefrog.co.uk/?p=1108 It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money blindly or at best with limited knowledge often spending money on advertising in a particular publication just because their competitors do without knowing if it actually generates any leads or income. ]]> http://purplefrog.co.uk/2009/12/marketing/measuring-the-success-of-advertising/feed/ 0