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How to integrate paid and natural search marketing

Written on Monday, February 8th, 2010 by David and stored in digital/online, web

Search

Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones. (more…)


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