Joined Up Marketing in a B2B world

Written on Wednesday, December 2nd, 2009 by David and stored in marketing

There has been much talk about integrated marketing campaigns and it is vital in today’s world that companies ensure that they have a multi channel approach to marketing that is integrated and consistent across all media. But is this enough? (more…)

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Even B2B marketers are using social media

Written on Thursday, November 26th, 2009 by David and stored in digital/online, marketing, strategy

I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)

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