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	<title>Purple Frog &#187; bing</title>
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	<link>http://purplefrog.co.uk</link>
	<description>Purple Frog is the advertising agency that creates change in the way people think.</description>
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		<title>Google vs The World. And the winner is&#8230;</title>
		<link>http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/</link>
		<comments>http://purplefrog.co.uk/2010/06/digital-online/google-vs-the-world-and-the-winner-is/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 16:49:02 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>

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Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.]]></description>
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		<title>Are changes required in SEO strategy for Bing?</title>
		<link>http://purplefrog.co.uk/2009/12/digital-online/are-changes-required-in-seo-strategy-for-bing/</link>
		<comments>http://purplefrog.co.uk/2009/12/digital-online/are-changes-required-in-seo-strategy-for-bing/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 21:56:46 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2009/12/bing.jpg"  width="460" height="167"  />

Bing although still relatively new is gaining market share from Google (searches for October were up 7%) and as a result it is important to understand the changes needed to an SEO strategy to ensure you are well placed on this search engine as well.

Bing has different algorithms from Google but even so they both still look for good content which is in context and relevant links so it is not so much that they search differently but that they display their results differently which is the important difference.]]></description>
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		<title>bingHOO</title>
		<link>http://purplefrog.co.uk/2009/07/digital-online/binghoo/</link>
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		<pubDate>Fri, 31 Jul 2009 07:59:36 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[digital/online]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[yahoo]]></category>

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It was announced this week that Microsoft and Yahoo have finally found a way to make a partnership work.

Both companies have been involved in the search engine market almost from its conception and for a long time ruled the roost...]]></description>
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