Tag Results
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day. (more…)
Written on Friday, February 12th, 2010 by Marcus and stored in featured work
Noyce Livett, one of the UKs ‘top 100′ commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept “The broker you can trust…(to give safety in numbers)” and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide. (more…)
Written on Sunday, September 6th, 2009 by Marcus and stored in advertising
In this crunch time of uncertainty, falling house prices and credit shortages, consumers have been snapping their wallets shut and steeling themselves until green shoots and daylight reappear. (more…)
Written on Wednesday, September 2nd, 2009 by Steve and stored in branding, marketing, strategy
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. (more…)
Written on Monday, August 17th, 2009 by Steve and stored in Steve
A few years ago I stood on the corner of Parliament Square outside H.M. Treasury with 3 people in suits. I had put signs round each of their necks saying respectively, Lawyer, Accountant and Surveyor. I then invited willing members of the public to give me their perceptions about each of these professional people while the whole exercise was being filmed. (more…)
Written on Tuesday, August 11th, 2009 by Marcus and stored in branding, marketing
A great way to get someone’s attention – scare the living daylights out of them. (more…)
Written on Monday, November 17th, 2008 by Marcus and stored in branding
My ‘turn-key-and-hope’ car is giving me problems in the morning. I have choices, many choices. I could continue this dawn misery; I could get a lift to work with someone else (more…)
« Previous Entries
|
