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	<title>Purple Frog &#187; branding</title>
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	<link>http://purplefrog.co.uk</link>
	<description>Purple Frog is the advertising agency that creates change in the way people think.</description>
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		<title>Brand development in the blink of an Eye</title>
		<link>http://purplefrog.co.uk/2010/03/branding/eye/</link>
		<comments>http://purplefrog.co.uk/2010/03/branding/eye/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 09:04:33 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital/online]]></category>
		<category><![CDATA[featured work]]></category>
		<category><![CDATA[creative]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=861</guid>
		<description><![CDATA[It&#8217;s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for [...]]]></description>
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		<title>Giving safety in numbers</title>
		<link>http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/</link>
		<comments>http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 11:37:08 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[featured work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=1234</guid>
		<description><![CDATA[<img class="aligncenter size-full wp-image-1235" title="noyceheader" src="http://purplefrog.co.uk/wp-content/uploads/2010/02/noyceheader.jpg" alt="noyceheader" width="460" height="166" />

Noyce Livett, one of the UKs 'top 100' commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept "The broker you can trust...(to give safety in numbers)"  and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide.]]></description>
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		<title>Because you&#8217;re worth it</title>
		<link>http://purplefrog.co.uk/2009/09/advertising/because-youre-worth-it/</link>
		<comments>http://purplefrog.co.uk/2009/09/advertising/because-youre-worth-it/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 19:14:17 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=781</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2009/09/pig.jpg" alt="pig" title="pig" width="460" height="167" class="alignnone size-full wp-image-784" />

In this crunch time of uncertainty, falling house prices and credit shortages, consumers have been snapping their wallets shut and steeling themselves until green shoots and daylight reappear.]]></description>
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		<title>How do member based organisations retain and grow their life-blood?</title>
		<link>http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/</link>
		<comments>http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 15:37:06 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[institutions]]></category>
		<category><![CDATA[membership]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=778</guid>
		<description><![CDATA[<img src="http://purplefrog.co.uk/wp-content/uploads/2009/09/Retain-grow.jpg" alt="Retain-grow" title="Retain-grow" width="460" height="167" class="aligncenter size-full wp-image-1269" />

Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s equally easy to conclude that organisations are not providing enough benefits to be attractive, but the simple truth is that if people want to be a member enough, they will pay for it. The question is not ‘are we offering enough benefit?’ but ‘are we offering the right kind of benefit?’ ]]></description>
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		<title>A plea from an institutionalised man</title>
		<link>http://purplefrog.co.uk/2009/08/steve/a-plea-from-an-institutionalised-man/</link>
		<comments>http://purplefrog.co.uk/2009/08/steve/a-plea-from-an-institutionalised-man/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 15:20:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Steve]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[institutions]]></category>

		<guid isPermaLink="false">http://purplefrog.co.uk/?p=685</guid>
		<description><![CDATA[So started one of the most difficult, challenging and rewarding periods of my career. I learnt how to be patient, how to talk to members in committee meetings, how to build new bridges between members and staff groups - faculties, marketing, policy and public affairs, education and the commercial operation to name a few of their 37 departments – between the Institution and other organizations (including central Government), between regions (UK and worldwide) and about how to carefully gain advocacy for, engineer and implement brand change despite powerful resistance from some influential quarters. ]]></description>
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