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Written on Wednesday, November 12th, 2008 by Steve and stored in branding
Brand is now so much a part of public and business language and thinking that it has gained a life of its own and is used and interpreted in an infinite number of ways. (more…)
Written on Monday, October 27th, 2008 by Jon and stored in branding
Inspiring, entertaining, recognised and loved by millions internationally; Bond is the ultimate brand. As we wait for the unveiling of the latest 007 film perhaps now is the ideal time to ask why and how this brand has remained so well-loved and relevant for the past 46 years. (more…)
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