http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/ http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/#comments Tue, 01 Dec 2009 16:35:00 +0000 Marcus http://purplefrog.co.uk/?p=1048 For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining.]]> http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/feed/ 0 http://purplefrog.co.uk/2009/07/project-management/citizen-smith-is-back-%e2%80%93-power-to-the-people/ http://purplefrog.co.uk/2009/07/project-management/citizen-smith-is-back-%e2%80%93-power-to-the-people/#comments Fri, 31 Jul 2009 13:57:30 +0000 Steve http://purplefrog.co.uk/?p=162 Everyone understands the world is going through a period of change. The changes are profound and fundamental. They are also irreversible. The economic downturn has been a catalyst – the straw that broke the back of doing things the way they have always been done, but the writing has been on the wall for ages...]]> http://purplefrog.co.uk/2009/07/project-management/citizen-smith-is-back-%e2%80%93-power-to-the-people/feed/ 0