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Just because communication has always been done a certain way doesn’t mean it always will

Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing

zip

For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)


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Because you’re worth it

Written on Sunday, September 6th, 2009 by Marcus and stored in advertising

pig

In this crunch time of uncertainty, falling house prices and credit shortages, consumers have been snapping their wallets shut and steeling themselves until green shoots and daylight reappear. (more…)


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