http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/ http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/#comments Fri, 12 Feb 2010 12:26:56 +0000 Marcus http://purplefrog.co.uk/?p=1242 Creating a concept around a game show for a trade incentive scheme where 'Cheese' was the essential ingredient to demonstrate a point of difference and provoke a reaction has been proven a good one.]]> http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/feed/ 0 http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/ http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/#comments Tue, 01 Dec 2009 16:35:00 +0000 Marcus http://purplefrog.co.uk/?p=1048 For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining.]]> http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/feed/ 0 http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/ http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/#comments Wed, 04 Nov 2009 12:26:51 +0000 David http://purplefrog.co.uk/?p=899 The recent deal between Google and Twitter has meant that the search engine giant is now able to use Twitter data to provide more relevant searches for Google users. This means that search engine marketing strategies now have the potential to be tailored to specific demographics and target audiences.]]> http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/feed/ 0 http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/ http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/#comments Wed, 14 Oct 2009 09:11:44 +0000 Marcus http://purplefrog.co.uk/?p=868 To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer.]]> http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/feed/ 1 http://purplefrog.co.uk/2009/10/advertising/why-football-on-the-internet-is-here-to-stay/ http://purplefrog.co.uk/2009/10/advertising/why-football-on-the-internet-is-here-to-stay/#comments Tue, 06 Oct 2009 17:52:28 +0000 David http://purplefrog.co.uk/?p=844 The commercialisation of football has lead to the Ukraine v England match being shown on the internet rather than on TV as would normally be the case. All football associations are able to sell the rights of their home games to the highest bidder (in this instance it may have been the only bidder) and as the purchaser is looking to make a return they will broadcast it in a manner which they believe will maximise it for them.]]> http://purplefrog.co.uk/2009/10/advertising/why-football-on-the-internet-is-here-to-stay/feed/ 0