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Written on Sunday, January 10th, 2010 by David and stored in marketing
One week back at work and I thought it was time to make some predictions for the year ahead. There are big changes taking place in the financial world and the implications these have for business reach beyond how they raise capital and finance. The behaviour of consumers has changed and will continue to do so as one of the most important developments 2009 was the rise in opinion sharing through the use of digital technology and social networking by all consumers of products and services from individuals to corporates. These developments will gather pace during 2010 and the businesses will need to position themselves to take advantage of them and other changes that are going to occur. (more…)
I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)
Today’s buzz is that YouTube has decided to increase the amount of advertising revenue they are willing to share with those who put up videos that are heavily frequented. The site already shares advertising revenue with members of their partnership program and many have earned thousands of dollars as a result. (more…)
Written on Monday, August 24th, 2009 by David and stored in digital/online, marketing
Marketers have always had the understanding of defining target audiences as an underlying principle of effective delivery. This principle is important, as whilst marketing may work without understanding your audience it will be more wasteful and therefore more costly on the return it delivers. (more…)
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