http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/ http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/#comments Fri, 23 Apr 2010 14:09:35 +0000 David http://purplefrog.co.uk/?p=1511 Utalkmarketing on one of their recent Newsletters has posed this question. It is an interesting subject as most commentary refers to ecommerce and how you can engage consumers and businesses to buy from you online. If you do not directly sell online however what should you be doing to improve your brands presence? The following tips are some of the areas you should most concern yourself with if you are currently pondering this question for your business or brand.]]> http://purplefrog.co.uk/2010/04/digital-online/how-are-non-transactional-brands-building-their-presence-online/feed/ 0 http://purplefrog.co.uk/2010/03/marketing/how-to-develop-and-market-an-iphone-app-3-simple-steps/ http://purplefrog.co.uk/2010/03/marketing/how-to-develop-and-market-an-iphone-app-3-simple-steps/#comments Tue, 30 Mar 2010 10:21:05 +0000 David http://purplefrog.co.uk/?p=1396 iphone applications are one of the current must haves among many marketers and advertisers but just having an app is not the answer to ensuring that you get value for money just in the same way that just having an advert in a magazine will guarantee leads or sales. ]]> http://purplefrog.co.uk/2010/03/marketing/how-to-develop-and-market-an-iphone-app-3-simple-steps/feed/ 0 http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/ http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/#comments Sun, 10 Jan 2010 17:00:08 +0000 David http://purplefrog.co.uk/?p=1094 One week back at work and I thought it was time to make some predictions for the year ahead. There are big changes taking place in the financial world and the implications these have for business reach beyond how they raise capital and finance. The behaviour of consumers has changed and will continue to do so as one of the most important developments 2009 was the rise in opinion sharing through the use of digital technology and social networking by all consumers of products and services from individuals to corporates. These developments will gather pace during 2010 and the businesses will need to position themselves to take advantage of them and other changes that are going to occur.]]> http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/feed/ 0 http://purplefrog.co.uk/2009/11/marketing/1018/ http://purplefrog.co.uk/2009/11/marketing/1018/#comments Thu, 26 Nov 2009 18:36:44 +0000 David http://purplefrog.co.uk/?p=1018 I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. Social media marketing will become increasingly important to business-to-business (B2B) marketing in 2010, according to a new magazine poll.]]> http://purplefrog.co.uk/2009/11/marketing/1018/feed/ 1 http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/ http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/#comments Wed, 26 Aug 2009 11:35:36 +0000 David http://purplefrog.co.uk/?p=736 Today's buzz is that YouTube has decided to increase the amount of advertising revenue they are willing to share with those who put up videos that are heavily frequented. ]]> http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/feed/ 0