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Written on Monday, February 8th, 2010 by David and stored in digital/online, web
Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones. (more…)
Written on Wednesday, January 6th, 2010 by David and stored in digital/online, marketing
Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30 million unique viewers and with YouTube being the second most popular search engine behind Google this figure will only continue to grow. These figures only touch part of the market place as the growth of smart phones has meant that videos are now available on the move and with Apple selling over 17 million iphones and ipods in 2009 there is a huge audience waiting to be tapped into. (more…)
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