http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Wed, 08 Sep 2010 14:57:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/ http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/#comments Mon, 08 Feb 2010 17:33:03 +0000 David http://purplefrog.co.uk/?p=1130 Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.]]> http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/feed/ 0 http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/ http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/#comments Wed, 06 Jan 2010 22:07:44 +0000 David http://purplefrog.co.uk/?p=1111 Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30 million unique viewers and with YouTube being the second most popular search engine behind Google this figure will only continue to grow. These figures only touch part of the market place as the growth of smart phones has meant that videos are no available on the move and with Apple selling over 17million iphones and ipods in 2009 there is a huge audience waiting to be tapped into.]]> http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/feed/ 0