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Written on Friday, January 15th, 2010 by David and stored in marketing
Most membership bodies are finding it difficult to maintain membership levels in the face of economic and competitive pressures. There are many things you can do to retain your current membership and increase the uptake of new memberships but you do need to ensure that you have a clear strategy and stick to it. We believe that there are 3 key steps to keeping membership alive as follows:
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Written on Wednesday, September 2nd, 2009 by Steve and stored in branding, marketing, strategy
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. (more…)
Written on Monday, August 17th, 2009 by Steve and stored in Steve
A few years ago I stood on the corner of Parliament Square outside H.M. Treasury with 3 people in suits. I had put signs round each of their necks saying respectively, Lawyer, Accountant and Surveyor. I then invited willing members of the public to give me their perceptions about each of these professional people while the whole exercise was being filmed. (more…)
Written on Monday, August 10th, 2009 by Steve and stored in featured work
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