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Keeping Membership Alive in Tough Times

Written on Friday, January 15th, 2010 by David and stored in marketing

Keeping_Membership_Alive

Most membership bodies are finding it difficult to maintain membership levels in the face of economic and competitive pressures. There are many things you can do to retain your current membership and increase the uptake of new memberships but you do need to ensure that you have a clear strategy and stick to it. We believe that there are 3 key steps to keeping membership alive as follows:

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Why do so many relationships end in divorce?

Written on Wednesday, September 2nd, 2009 by Steve and stored in marketing, strategy

Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. (more…)


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A plea from an institutionalised man

Written on Monday, August 17th, 2009 by Steve and stored in Steve

A few years ago I stood on the corner of Parliament Square outside H.M. Treasury with 3 people in suits. I had put signs round each of their necks saying respectively, Lawyer, Accountant and Surveyor. I then invited willing members of the public to give me their perceptions about each of these professional people while the whole exercise was being filmed. (more…)


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The Royal Institution of Great Britain

Written on Monday, August 10th, 2009 by Steve and stored in featured work

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a little bit about us:

Purple Frog is an advertising agency that delivers results by standing out.

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recent posts:

  • Form Follows Function (by a long way)
  • Cheese versus Tease
  • Giving safety in numbers
  • The Creative who came in from the cold
  • How to integrate paid and natural search marketing
  • In the pink
  • Make them laugh but with caution
  • Join the Flock
  • Keeping Membership Alive in Tough Times
  • 10 Marketing Predictions for 2010


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