http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/01/marketing/keeping-membership-alive-in-tough-times/ http://purplefrog.co.uk/2010/01/marketing/keeping-membership-alive-in-tough-times/#comments Fri, 15 Jan 2010 14:34:51 +0000 David http://purplefrog.co.uk/?p=1195 Most membership bodies are finding it difficult to maintain membership levels in the face of economic and competitive pressures. There are many things you can do to retain your current membership and increase the uptake of new memberships but you do need to ensure that you have a clear strategy and stick to it. We believe that there are 3 key steps to keeping membership alive as follows:]]> http://purplefrog.co.uk/2010/01/marketing/keeping-membership-alive-in-tough-times/feed/ 0 http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/ http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/#comments Wed, 02 Sep 2009 15:37:06 +0000 Steve http://purplefrog.co.uk/?p=778 Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s equally easy to conclude that organisations are not providing enough benefits to be attractive, but the simple truth is that if people want to be a member enough, they will pay for it. The question is not ‘are we offering enough benefit?’ but ‘are we offering the right kind of benefit?’ ]]> http://purplefrog.co.uk/2009/09/branding/why-do-so-many-relationships-end-in-divorce/feed/ 1 http://purplefrog.co.uk/2009/08/steve/a-plea-from-an-institutionalised-man/ http://purplefrog.co.uk/2009/08/steve/a-plea-from-an-institutionalised-man/#comments Mon, 17 Aug 2009 15:20:44 +0000 Steve http://purplefrog.co.uk/?p=685 http://purplefrog.co.uk/2009/08/steve/a-plea-from-an-institutionalised-man/feed/ 0 http://purplefrog.co.uk/2009/08/featured-work/royal-institution-case-study/ http://purplefrog.co.uk/2009/08/featured-work/royal-institution-case-study/#comments Mon, 10 Aug 2009 10:45:46 +0000 Steve http://purplefrog.co.uk/?p=690 Catalogue incentive advertisement for the latest series of lectures at the Royal Institution...]]> http://purplefrog.co.uk/2009/08/featured-work/royal-institution-case-study/feed/ 1