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Green Marketing and Sustainability in Construction

Written on Thursday, May 13th, 2010 by David and stored in branding, digital/online, marketing, strategy, web

Sustainable_Construction

Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)


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Giving safety in numbers

Written on Friday, February 12th, 2010 by Marcus and stored in featured work

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Noyce Livett, one of the UKs ‘top 100′ commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept “The broker you can trust…(to give safety in numbers)” and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide. (more…)


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Joined Up Marketing in a B2B world

Written on Wednesday, December 2nd, 2009 by David and stored in marketing

There has been much talk about integrated marketing campaigns and it is vital in today’s world that companies ensure that they have a multi channel approach to marketing that is integrated and consistent across all media. But is this enough? (more…)


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Just because communication has always been done a certain way doesn’t mean it always will

Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing

zip

For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)


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Let’s Play Yuasa Power Points

Written on Wednesday, October 14th, 2009 by Marcus and stored in digital/online, featured work

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To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer. (more…)


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The Power of Mobile Marketing in campaigns

Written on Wednesday, September 16th, 2009 by David and stored in digital/online, marketing

iphone-review-image-1

At a digital marketing event earlier this summer at the Chartered Institute of Marketing in Cookham I was impressed by the amount of conversation that revolved around the use of mobile technology. (more…)


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Let technology increase your marketing success

Written on Monday, August 24th, 2009 by David and stored in digital/online, marketing

Technolgy1

Marketers have always had the understanding of defining target audiences as an underlying principle of effective delivery. This principle is important, as whilst marketing may work without understanding your audience it will be more wasteful and therefore more costly on the return it delivers. (more…)


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Purple Frog is a full service advertising agency that gets its kicks out of giving clients an advantage both on and offline.

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recent posts:

  • Can social gaming develop your brand?
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  • Welcome to the post-digital age
  • The link between creativity and effectiveness
  • Paint your (band) wagon green?
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