Tag Results
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
Written on Friday, February 12th, 2010 by Marcus and stored in featured work
Noyce Livett, one of the UKs ‘top 100′ commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept “The broker you can trust…(to give safety in numbers)” and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide. (more…)
Written on Wednesday, December 2nd, 2009 by David and stored in marketing
There has been much talk about integrated marketing campaigns and it is vital in today’s world that companies ensure that they have a multi channel approach to marketing that is integrated and consistent across all media. But is this enough? (more…)
Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing
For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)
To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer. (more…)
Written on Wednesday, September 16th, 2009 by David and stored in digital/online, marketing
At a digital marketing event earlier this summer at the Chartered Institute of Marketing in Cookham I was impressed by the amount of conversation that revolved around the use of mobile technology. (more…)
Written on Monday, August 24th, 2009 by David and stored in digital/online, marketing
Marketers have always had the understanding of defining target audiences as an underlying principle of effective delivery. This principle is important, as whilst marketing may work without understanding your audience it will be more wasteful and therefore more costly on the return it delivers. (more…)
« Previous Entries
|
