http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0 http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/ http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/#comments Fri, 12 Feb 2010 11:37:08 +0000 Marcus http://purplefrog.co.uk/?p=1234 Noyce Livett, one of the UKs 'top 100' commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept "The broker you can trust...(to give safety in numbers)" and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide.]]> http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/feed/ 0 http://purplefrog.co.uk/2009/12/marketing/joined-up-marketing-in-a-b2b-world/ http://purplefrog.co.uk/2009/12/marketing/joined-up-marketing-in-a-b2b-world/#comments Wed, 02 Dec 2009 18:53:19 +0000 David http://purplefrog.co.uk/?p=1047 There has been much talk about integrated marketing campaigns and it is vital in today's world that companies ensure that they have a multi channel approach to marketing that is integrated and consistent across all media. But is this enough? ]]> http://purplefrog.co.uk/2009/12/marketing/joined-up-marketing-in-a-b2b-world/feed/ 0 http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/ http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/#comments Tue, 01 Dec 2009 16:35:00 +0000 Marcus http://purplefrog.co.uk/?p=1048 For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining.]]> http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/feed/ 0 http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/ http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/#comments Wed, 14 Oct 2009 09:11:44 +0000 Marcus http://purplefrog.co.uk/?p=868 To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer.]]> http://purplefrog.co.uk/2009/10/digital-online/lets-play-yuasa-power-points/feed/ 1