Tag Results
Written on Thursday, August 13th, 2009 by Steve and stored in advertising
There was a time when advertising (the off line variety) was a ‘must do’ activity for most marketers and their budgets. There were various reasons for this – Business chiefs insisted on it because it was the done thing and high profile, it gained visibility for some brands (more…)
Written on Thursday, August 13th, 2009 by Steve and stored in Steve
I read an article in Marketing Week recently
Advertising perceived as low on ROI
According to the latest Marketing Trends survey amongst 1,223 marketers, by The Chartered Institute of Marketing (CIM), advertising, excluding online, produces the worst return on investment for marketers. (more…)
Written on Tuesday, August 11th, 2009 by Marcus and stored in branding, marketing
A great way to get someone’s attention – scare the living daylights out of them. (more…)
Written on Monday, August 10th, 2009 by David and stored in David
There is nothing like a local event to help focus the marketing mind. Raising funds for local organisations and charities is often more challenging than paid work, but a positive outcome leads to a great feeling of a job well done. (more…)
Written on Tuesday, March 31st, 2009 by David and stored in digital/online, web
Having news articles on your website that are current and properly optimised for search engines can do much to boost can increase the reach of your website. (more…)
Written on Tuesday, February 3rd, 2009 by David and stored in advertising
A strange comment you may think from an advertising agency, but it is true. It is true because most advertising is done for the wrong reason. Adverts are placed by lots of businesses because their competitors advertise in a particular publication or even worse because they are offered a “cheap deal” by the media owner. (more…)
Written on Monday, January 19th, 2009 by David and stored in advertising
Looking for new effective ways of advertising is going to be important over the coming months and one article I have come across demonstrates one option very clearly. (more…)
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