http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Wed, 08 Sep 2010 14:57:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/marketing/in-the-pink/ http://purplefrog.co.uk/2010/02/marketing/in-the-pink/#comments Thu, 04 Feb 2010 10:31:18 +0000 James http://purplefrog.co.uk/?p=1138 You can now buy the snazzy new Fiat 500 in pink. But here is the interesting part. It's an online exclusive. You can't see it in any showroom and can only buy it online. But it is pink and even I have to admit it looks pretty striking. For Fiat to make this move suggests they have complete confidence in the buying habits and motivations of a sizeable chunk of the population. This practically redefines the term "pink pound" (which historically has meant something entirely different).]]> http://purplefrog.co.uk/2010/02/marketing/in-the-pink/feed/ 4