http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Wed, 08 Sep 2010 14:57:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/ http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/#comments Mon, 08 Feb 2010 17:33:03 +0000 David http://purplefrog.co.uk/?p=1130 Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.]]> http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/feed/ 0