http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/ http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/#comments Mon, 08 Feb 2010 17:33:03 +0000 David http://purplefrog.co.uk/?p=1130 Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.]]> http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/feed/ 0 http://purplefrog.co.uk/2009/12/digital-online/are-changes-required-in-seo-strategy-for-bing/ http://purplefrog.co.uk/2009/12/digital-online/are-changes-required-in-seo-strategy-for-bing/#comments Sun, 06 Dec 2009 21:56:46 +0000 David http://purplefrog.co.uk/?p=1069 Bing although still relatively new is gaining market share from Google (searches for October were up 7%) and as a result it is important to understand the changes needed to an SEO strategy to ensure you are well placed on this search engine as well. Bing has different algorithms from Google but even so they both still look for good content which is in context and relevant links so it is not so much that they search differently but that they display their results differently which is the important difference.]]> http://purplefrog.co.uk/2009/12/digital-online/are-changes-required-in-seo-strategy-for-bing/feed/ 0 http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/ http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/#comments Wed, 04 Nov 2009 12:26:51 +0000 David http://purplefrog.co.uk/?p=899 The recent deal between Google and Twitter has meant that the search engine giant is now able to use Twitter data to provide more relevant searches for Google users. This means that search engine marketing strategies now have the potential to be tailored to specific demographics and target audiences.]]> http://purplefrog.co.uk/2009/11/digital-online/twitter-and-google-increase-search-relevance/feed/ 0 http://purplefrog.co.uk/2009/03/digital-online/news-articles-on-a-website/ http://purplefrog.co.uk/2009/03/digital-online/news-articles-on-a-website/#comments Tue, 31 Mar 2009 07:20:06 +0000 David http://purplefrog.co.uk/?p=116 http://purplefrog.co.uk/2009/03/digital-online/news-articles-on-a-website/feed/ 0